A1 AUTO DETAILING
Passion for Detailing
From a Family Dream to a Brand with Soul
A1 Auto Detailing was not born by chance. It began with an opportunity that sparked a passion, and that passion evolved into a lifelong project.
It all started when Juan Florez, while working in other jobs, began detailing cars during his free time—starting with family members, then friends, and eventually his first clients. What initially seemed like a side income soon awakened a deep appreciation for precision, shine, and transformation. Over time, he made the most important decision of his life: to leave everything else behind and dedicate himself fully to this craft.
But this journey was never walked alone. Behind every service, every scent, and every shine, there is the work of a family. From the very beginning, his brothers, cousins, and loved ones stood shoulder to shoulder—working, supporting, and believing in the vision. This business isn’t just built on technique; it is built on soul, history, and teamwork.
As with any meaningful project, the path has not been without obstacles. We have faced setbacks, illnesses, and high-risk situations. But none of it dimmed our light. Every challenge made us stronger, more united, and more committed to the dream we share.
Today, by God’s grace, A1 Auto Detailing proudly operates a physical location in Sarasota, Florida, which embodies everything we stand for: hard work, elegance, and evolution. It’s a space where we do more than detail cars—we create experiences. We’ve expanded our offerings to include specialized treatments such as Ceramic Coating and Paint Correction, and we proudly launched our own line of car air fresheners and personal fragrances, inspired by the world’s most renowned perfume houses.
Our vision is to continue growing—expanding services and developing innovative products—always with our clients in mind, and always driven by excellence.
A1 Auto Detailing – Passion for Detailing. Passion for what we do.
10 Years Transforming
Cars and Fulfilling Dreams.
Mission
At A1 Auto Detailing, our mission is to transform every vehicle into a rolling work of art. We achieve this by offering professional detailing services, exclusive products, and personalized attention that excites the senses, elevates the customer experience, and builds lasting trust. We work with passion, integrity, and excellence, caring for every detail as if it were our own. Simultaneously, we aim to inspire other entrepreneurs to dream big and move forward, no matter the challenges.
Vision
Our vision is to be recognized as the leading authority in automotive detailing and luxury sensory experiences throughout the United States and Latin America. We aim to expand our impact through specialized locations, a line of air fresheners and fragrances inspired by the world’s finest houses, and a loyal community that chooses us not just for what we do, but for how we make them feel.
Our vision is to become a benchmark for overcoming obstacles, innovation, and quality, leaving an indelible mark on every customer, every car, and every story.